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If you've decided that it's time to start using Facebook to promote your business, you have several important decisions to make right away.
First, should you create a Facebook Group, or should you concentrate on a Facebook Page? The answer may surprise you. You should have both. But, to create the best Facebook strategy, you have to understand the benefits for each and how they differ from one another. There are several important differences between the two choices.
The Facebook Page
A Facebook Page is used to give your business a place to display your services and offerings, demonstrate their features and benefits, and woo your visitors with your personality and expertise. A Facebook Page should include a call to action, a photo, and a description of your products or services. People will be able to add posts to your page, but you will probably add most of the posts, and your visitors will react and comment on those posts.
The best reason to have a Facebook Page is that people will share your posts with their social networks, and you will reach many new people. If it's a very effective post, it could even go viral, and that would be a huge boost for your business.Embed from Getty Images
The Facebook Group
A Facebook Group, on the other hand, is very different. With a group, people cannot share your content with their own social networks. They are only allowed to create posts and view and comment on other posts. Usually, these posts will be ones you've written or are from group members having conversations.
Group posts on Facebook are meant to be active discussions among community members. They are usually more personal and less of an advertisement as on your Facebook Page. As a result, they will be ranked higher in the newsfeed so more people will see them.Embed from Getty Images
Is One Of These Two Types More Effective Than The Other?
No, they are very different, and each has its own strengths. Your Facebook Page will let you create content that is widely shared and can include your call to action. On the other hand, a Facebook Group will help you reach more people every time you create a new post. It is also designed to make conversation easier.
The question is not which to use, but how to better combine the two to get the greatest effect.
Use your Facebook Page to attract the attention of potential subscribers. Once they know about you, ask them to join your Facebook Group, where you will be able to nurture engagement, drive more sales, and increase trust and loyalty.
Facebook is a huge, highly effective resource for building your online business if you take advantage of all it has to offer. That includes creating both a Facebook Page and a Facebook Group. Then, nurture your viewers and subscribers to build your business to the heights it can achieve.