Ways to make your Instagram account work for you

SOCIAL MEDIA May 01, 2019

It is well known that using social media to promote businesses is an effective way to reach your target audience and let the world know what you have to offer.

Instagram accounts allow you to market your brand in a visual and interactive way, showcasing your business' personality and statement in short, fast posts containing images.

We've put together some tips on ways to make your Instagram account work for you.  

Get a business Instagram account  

A business Instagram account means you have access to analytical tools that will help you see stats on your reach and impression, give you more of a chance of being seen in your followers' threads, and allow for ease of use with Instagrams ad publishing.  

Cross promote  

Using social media for business often means using several different social media accounts. Be sure to consistently cross-promote your social media accounts. Link your Instagram account to your Facebook account, Twitter, LinkedIn etc.

Instagram contests  

This is a very fun way to engage your audience. By running contests where the winner receives a free item, for example, you are able to run contests where followers promote your account through hashtags, reposting your image or posting a link to your account. For the small cost of a free giveaway, you will receive ample advertising that has widened your business' reach dramatically.  

Engage with followers  

Your followers are bound to love and comment on your Instagram posts and are keen to interact on a more personalised level with your business. By responding to comments and message inquiries you may receive in your inbox, you are ensuring your audience will be more likely to invest their time and money into your brand.

Create Instagram stories

These fun, temporary, short clips are a great way to get a burst of attention on your Instagram account. They disappear after watching, but leave an impression and encourage viewers to share your content more with others.  

If your interesting in upping your Instagram game or any other social media for business, don't hesitate to contact the team at Your Digital Agency.

Leah Gibbs - Social + Digital Marketing Agency Owner

Associate CPM - AMAMI Australian Marketing Institute - Serving Clients Worldwide www.yourdigitalagency.com.au