Pinterest Analytics: Are You Tracking the Right Data?

SOCIAL MEDIA Jul 21, 2019
With more than 100 million users, Pinterest is a social media platform that deserves your attention.

It’s not as popular among business users as Facebook, LinkedIn, Instagram and Twitter, but there are many advantages of using the platform on a regular basis.

As you get up and running with Pinterest, it’s essential to track the right data. This gives you a clear idea of what’s working, what’s not, and where to spend your time and energy in the future.

When it comes to Pinterest analytics, here are three points to focus on:

1. Best Performing Pins

Just the same as any social network, some updates will perform better than others. You need to know which ones generate the best response, as this will guide you in the future.

As a general rule of thumb, pay the most attention to the number of:

  • Repins
  • Likes
  • Comments

2. Influencers

Social media is all about connecting with influencers, right? Getting the attention of users with a big audience can work in your favour.

Be sure to track your top influencers based on follower count and reach. With this list in place, you’ll know who can give your brand the biggest boost.

Make sure you Pin interesting content they’re posting, hopefully they see you as an important follower and follow you!

3. Followers

It goes without saying that your follower count is important to the success of your Pinterest marketing strategy. You want your follower count to climb as quickly as possible. When you share a pin, it shows up on your followers’ feeds, giving them the opportunity to engage with you.

If you see an increase in your follower count week over week, take a look at the content you are sharing and check out your Engagement and Engagement Rate by Board to see which boards are most active. Keep sharing content that is popular with your audience.

Have Fun with Pinterest

Of all the social media platforms your business uses, Pinterest should be one of the most exciting. There’s nothing like sharing high quality images while engaging with like-minded individuals and brands.

Leah Gibbs - Social + Digital Marketing Agency Owner

Associate CPM - AMAMI Australian Marketing Institute - Serving Clients Worldwide www.yourdigitalagency.com.au