Websites may need an overhaul, from time to time. But it's crucial to ensure you are truly in need of a redesigned website. Considering the stiff competition, companies make every effort to provide a refreshingly unique look to their websites. Before you step into the entire process of redesigning, you need to get ready really well for reaping the maximum benefits.
Given below are some of the most important tips that you can use to prepare yourself for an effective website redesign project.
Do it for the Right Reasons
Just because the CEO doesn't like the look doesn't mean a website needs a redesign. Make sure the overhauling is for the right reasons, rather than just for the sake of redesign.
The website design doesn't look good anymore. The design department has nothing else to do. It's been a year since the site was last redesigned.
The website doesn't attract too many visitors. The website doesn't generate enough leads. The website needs effective branding.
Define Business Goals
Don't redesign a website just for the sake of redesigning it. Make sure you have some valid goals that you want to fulfil. The reasons for which you require an overhaul for your site should be put into written form or SWOT analysis. Unless you have some concrete goals to achieve, redesigning may not be a good idea.
Don't Depend on Guesswork
One of the biggest mistakes that most website owners make is that they guess things and start implementing them. Optimising a website for higher conversion is never going to be a guessing game.
Don't fire bullets in the dark hoping it would hit the target. Some of the best redesign practices that have worked well for others may not work for you. Do not blindly incorporate just any technique you may think of. Guessing things won't lead you anywhere.
Gather the Resources
After you have identified your goals, it is time to accumulate the resources you will need to get results. Well, your design department is quite proficient at creating visually appealing websites. However, that's not enough. You should involve SEO consultants, social media managers, and usability experts into the project as well. Likewise, you can think about other resources which you'll need to create a redesigned website which really delivers.
Protect Key Website Assets
Many times, a website redesign has resulted in a drop in traffic and leads. Do you want the same happen to you? Don't make mistakes that will destroy the key assets of your website. Before you start the redesigning process, make sure you have taken an inventory of your website's assets, including content, inbound links, keyword rankings, conversion tools, etc.
By following the above-mentioned steps, you'll make sure that you are geared up really well for giving your website a redesign. Focusing too much on the beauty of the design may deviate you from creating value-added content. The main focus of the entire process should always be on enhancing the user experience to increase conversions.