How to Build a Strong Brand Identity

SERVICES Jun 06, 2019

Building a strong brand identity will help you attract and retain more clients in the long run. Spend some time learning how to build your brand.

Something as simple as the use of a unique colour in your company’s logo can improve brand recognition by up to 80 per cent. Finding a way to set your business apart from the competition is imperative when trying to have long-term success. One of the main ways you can accomplish this is by creating a unique and engaging brand identity.

High levels of brand awareness will allow you to cultivate high levels of recognition for the products and services your company offers. This level of recognition will lead to higher sales and a larger customer base.

Are you curious about how to build a strong brand identity for your business? If so, check out the helpful tips below.

Hone in on What Makes Your Company Different

Dealing with competition is something all business owners have to do. As you start to develop a brand identity for your company, you need to figure out what sets you apart from your competition. Finding that one unique thing that is all yours can help you garner attention from consumers.

The only way to identify what makes your company special is by doing extensive research of your competition. Once you know how these companies are structured and what they offer, it will be much easier to create your original brand identity based on subtle differences.

Be Consistent With Your Brand

The main thing you have to do to win a consumer over is to establish trust. Most consumers will do extensive research online to see how consistent your brand is on multiple channels. If your messaging on your website is different than the content on social media, it may cost you a potential sales lead.

Educating your team on what your company message is and what values you have is vital. By putting your company’s mission and image in writing, you can avoid issues with brand inconsistency. If you are outsourcing digital or social media marketing tasks, you need to make sure this company knows the ins and outs of your brand.

Never Let Your Brand Identity Become Negative

When people think about your brand, you want positivity and consistency to come to mind. This is why you need to avoid being negative in any facet of your branding or marketing strategy. Instead of poor-mouthing the competition, simply point out the differences between what you offer and what they offer.

If a consumer gets the idea you are basing your branding on negativity, they will probably head for the hills. This will only lead to your competition getting more leads, which is the exact opposite of what your branding should do.

Getting Professional Help When Creating a Brand Identity is a Must

If you are unfamiliar with how to create a brand identity, then hiring professionals to help out is crucial. With their help, you can avoid making branding mistakes.

Are you trying to create more leads with your social media marketing? If so, check out our blog on how to improve your social media presence.

Leah Gibbs - Social + Digital Marketing Agency Owner

Associate CPM - AMAMI Australian Marketing Institute - Serving Clients Worldwide