Ecommerce Basics: How to Sell on WordPress

SERVICES Aug 05, 2019

Use this guide to learn how to sell on WordPress from beginning to end. Follow these steps to create the perfect WordPress store today.

Wondering how to sell on WordPress?  Want to start a successful online store?

Wordpress is one of the best platforms for launching an online store, but if this is your first time starting one on the platform, it can seem a bit overwhelming. Luckily, you can get up and running in a matter of minutes as long as you follow a few simple steps.

Below we'll tell you how to start selling on Wordpress from start to finish.

1. Install WordPress

The first step for creating your online store is to get a website domain name and hosting. Then you'll want to install WordPress on your site.

Many web hosts will make the WordPress installation process extremely easy and will allow you to do it automatically at the click of a button. Be sure to check with your web host to see what your options are for installing WordPress.

After the setup, you'll simply need to log in. Then, you can choose a theme and start tweaking your settings from your WordPress dashboard.

2. Add the WooCommerce Store Plugin

Once Wordpress is installed on your domain, the next thing you need to do is add the WooCommerce plugin to your site.

WooCommerce is an eCommerce platform that was designed to be used with WordPress and offers a variety of features that allows you to set up an online store. It's also open-source and free to use.

To install WooCommerce, you'll need to go into the plugins section of your WordPress dashboard and search for "WooCommerce".

Once you find it, you'll need to click on the "Install Now" button. Then click on "Activate Now" to start going through the WooCommerce installation wizard.

3. Set Up Your Store

Once you set up WooCommerce, you'll then need to go through a setup process. You'll want to choose the optimal settings for your store while tweaking its appearance and adding any settings that you like.

You'll also need to create product categories and pages, writing descriptions and adding high-quality images where necessary. Additionally, you'll also need to add shipping options for your store and connect the store with your Paypal account, or another payment service.

4. Add Your Products

Once you have the basic "bones" of your online store put together and your settings are as you want them to be, it's time to add your products.

You'll need to fill in all of the relevant information for your products and you'll also want to add relevant high-quality images and videos as well. You should also add a description that includes plenty of relevant keywords.

5. Launch Your Store and Start Growing

Once you've tweaked everything to your liking and added your products, it's time to publish your site and make it available for the public.

Keep in mind that customers won't just come to your site automatically. You'll need to have a great marketing plan in place that will bring new customers in on a regular basis.

Use marketing tools and techniques such as search engine optimisation (SEO), pay-per-click advertising (PPC), and social media to start getting new potential customers to your store.

Understanding How to Sell on Wordpress

If you're trying to figure out how to sell on WordPress, then you need to start with the list above. By using the above steps, you'll get your store started out on the right foot.

While there is a lot more to think about when creating a successful e-commerce store, by using the tips above you'll set a strong foundation for the things to come.

Looking for help with your Wordpress store? Contact us today to learn more about what we can do for you.

Leah Gibbs - Social + Digital Marketing Agency Owner

Associate CPM - AMAMI Australian Marketing Institute - Serving Clients Worldwide