WordPress can be a powerful tool for marketers, thanks to its customisability. Here are the must have plugins for WordPress marketers.
Using WordPress? That's great — it means you're on the right track.
WordPress is one of the most customisable CMS tools out there, giving marketers all the space they need to reach out to potential consumers. That's why over 30% of today's websites run on WordPress.
However, having a pretty website isn't enough.
Empower your WordPress site with the right plugins. Plugins give your site capabilities to further analyse data, schedule posts, automate responses, and more. The only problem is there's an ocean of them.
Which are the must-have plugins for WordPress? Which ones are worth investing time, money, and effort in?
Don't fret, we've got you covered. Here's our list of 6 WordPress marketing plugins you simply can't do without:
Search Engine Optimisation should be your top priority. Without good SEO, your site is virtually invisible to both Google and people surfing the Web.
SEO Press serves to fix this. This plugin is so important that every professional will start here.
It provides analytical tools to check every blog post, create XML sitemaps, analyse on-page SEO, and snippet previews. It also allows you to check how your site performs on other search engines instead of limiting performance to only Google.
Let's get one thing straight: WooCommerce is likely the only e-commerce plugin you'll need. It gives you all the tools needed to run a commercial site, such as a manageable shopping cart, different payment options, and the ability to send notifications to customers who abandoned their carts.
If you're looking for an alternative, Shopify is quickly rising up the ranks as a competing plugin.
W3 Total Cache
Optimising your site for a better User Experience (UX) should be your second priority, right after boosting SEO. If your site is too slow or difficult to navigate, people will leave.
This is where W3 Total Cache comes in. It helps reduce load times, resolve issues with the server, and better CDN integration.
As a marketer, you'll need an avenue to keep in touch with leads. OptinMonster is the best solution for the matter. It not only provides beautiful forms to add to your site but allows you to split test them for better evaluation.
Social media might not directly boost SEO but there's no denying the marketability of their platforms. Sharing posts on Facebook, LinkedIn, Pinterest, or Instagram can work in your favour for better branding and increasing word-of-mouth marketing.
AddThis gives you the power to take control of this. The plugin lets you add multiple social media share buttons where you want and when you want.
Google XML Sitemaps
We can't talk about must have plugins for WordPress without mentioning Google XML Sitemaps. Sitemaps help search engines like Google crawl the content of your site and identify every element. The best thing about this plugin is that it does most of the work by itself — simply install and watch it do the work for you.
Get These Must Have Plugins for WordPress Today!
These are only 6 must have plugins for WordPress; there are many more you can take advantage of today. You can try out a WordPress calendar plugin or a Pinterest integration plugin, for example.
That said, these 6 alone can already boost your site's marketability. Don't sleep on these plugins and get them today!
But don't stop here. If you want more tips and tricks or if you have enquiries to reach your audience and improve your site, feel free to contact us today! We'll always be at your service and ready!