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Marketing a small business is a challenge for most business owners due to limited resources and personnel.
However, you can leverage the power of social media to market your small business in a powerful yet cost-effective way.
Below are four ways small businesses can improve their marketing strategies by growing their social media presence.
Carefully select social media platforms depending on the audience
Knowing which platforms to use so that you can reach your target audience easily is the first step towards social media marketing success. Facebook, Twitter, and Instagram, for example, are great platforms that can help you reach millions of people. The platform that you choose should also guide you when creating content for your marketing strategy.
Consider your enterprise goals and plans
It is advisable that you take time to figure out what content you want on your social media posts. You should be passionate and familiar with the issues you choose. Go for topics that your customers will find valuable in their daily lives. The content should also reflect the objectives and ethos of your business.
Ensure that you stay up-to-date with your social media posts
Social media posts offer two-way communication between businesses and their customers. Ensure you commit to staying current with all the posts and reply to all your customers. Take time to respond to customers’ questions and thank them for positive feedback. You should also acknowledge negative feedback and promise to sort out any issues with your products or services that leave your customers unsatisfied.
Keep all your posts clear and consistent
As an SME, it’s unlikely you’ll have a member of staff to spare for the sole purpose of running social media. This can sometimes make it difficult to maintain an on-brand tone throughout all your posts if everyone is chipping in. Make sure all of your team understand what’s expected of them and the kind of content and responses to questions they should be delivering.
Having a social media presence is essential for your small business’ success, so give us a call to find out more about how we can help you grow your online influence.