Millennials are a hard target market to capture. While every generation is slightly different, millennials grew up at the same time the Internet emerged and exploded.
That means the same trends and marketing techniques that worked across previous generations with just a bit of tweaking were turned entirely on their head. Marketing shouldn’t be interruptive; it should be ready and waiting. It shouldn’t be a presentation; it should be interactive.
And that’s where social media comes in. No matter what platform you’re focusing on, social media is the perfect place to promote a quick idea, get positive attention, and step away. Let your target market grow familiar with your brand without setting off any alarms or being boring. Here’s how to do it.
1. Don’t clickbait
Clickbait and answers that are too good to be true don’t work as well on millennials. Most know the warning signs and can point out bad deals with accuracy, and they’ll just scroll on past them. That doesn’t mean they don’t work in some situations, but it does mean it’s not worth the risk. When you’re in a highly competitive market, your brand’s good name is worth everything. So don’t make your prospective customers distrust you.
2. Split your content into useful snippets
Social media posts need to be either entertaining or useful. It’s even better if the posts are both. If you have any lists or tips in your business blog content, transform the tips or topics one by one into social media posts. If millennials see you as a source of good and relevant information, they’re going to subscribe to your channel. It’s also a good way to incentivise them to click on your article for the rest of the tips.
3. Ask for one action and then end the interaction
YouTubers joke about the original call to action: like, comment, and subscribe. All three actions are important for your brand, but the joke is that no one should be asking for all three. This is even truer on social media. Your call to action should have one action only. Then leave it up to the viewer.
If you would like more advice on social media for business, simply contact us at www.yourdigitalagency.com.au